Privacy Policy — Verano Knives

Last updated: 8 July 2026

Verano Knives ("Verano", "we", "us", "our") operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Verano is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from it:

• Contact details including your name, billing address, shipping address, phone number, and email address.

• Financial information including credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, and payment confirmation. Full payment card numbers are processed by our payment providers (such as Shopify Payments) and are not stored by us.

• Account information including your username, password, security questions, preferences, and settings.

• Transaction information including the items you view, add to your cart or wishlist, or purchase, return, exchange, or cancel, and your order history.

• Communications with us including the information you provide when you contact customer support, respond to a survey, or otherwise communicate with us.

• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.

• Usage information including information about how and when you interact with or navigate the Services.

• Marketing data including your communication preferences and your interactions with our emails, text messages, and advertisements.

We do not intentionally collect or process sensitive personal information (such as government identifiers, precise geolocation, or health data) except where you voluntarily provide it or where required to provide the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, including when you create an account, place an order, communicate with us, or otherwise provide us with your personal information;

• Automatically through the Services, including from your device when you use our products or visit our website, and through cookies and similar technologies;

• From our service providers, including when we engage them to enable certain technology or when they collect or process your personal information on our behalf; and

• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, tailor, and improve the Services. To perform our contract with you, process your payments, fulfill and ship your orders, manage your account, remember your preferences and items of interest, process returns and exchanges, enable reviews, provide a customized shopping experience (such as recommending related products), and to improve the Services.

• Marketing and advertising. To send you marketing and promotional communications by email, text message, or postal mail, and to show you online advertisements, including based on items you have viewed, added to your cart, or purchased and other activity on the Services.

• Security and fraud prevention. To authenticate your account, provide a secure payment and shopping experience, and detect, investigate, and act on possible fraudulent, illegal, unsafe, or malicious activity. If you register an account, you are responsible for keeping your credentials safe; we recommend that you do not share your username, password, or access details with anyone.

• Communicating with you. To provide customer support, respond to your inquiries, and maintain our business relationship with you.

• Legal and compliance reasons. To comply with applicable law, respond to valid legal process (including requests from law enforcement or government agencies), participate in litigation or civil discovery, and enforce or investigate potential violations of our terms or policies.

SMS / Text Messaging

If you opt in to receive text messages from us, we collect and process your mobile phone number and related information to send you transactional and marketing messages, consistent with our Terms of Service. We do not sell or share your mobile opt-in information or phone number with third parties for their own marketing purposes. You can opt out of marketing texts at any time by replying STOP. Message and data rates may apply; message frequency varies.

Cookies and Similar Technologies

We and our service providers use cookies, pixels, tags, and similar technologies to operate and secure the Services, remember your preferences, analyze site performance, and support advertising. You can control cookies through your browser settings and, in some cases, through the cookie preferences available on our website. If you disable certain cookies, some features of the Services may not function properly. Where required by law, we obtain your consent before using non-essential cookies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy, including:

• With Shopify, vendors, and other service providers who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).

• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across different merchants and websites. These partners use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to direct us not to share information about you for targeted advertising.

• When you direct, request, or consent to our disclosure of certain information to third parties, such as to ship your products or through your use of social media widgets or login integrations.

• With our affiliates or otherwise within our corporate group.

• In connection with a business transaction such as a merger, acquisition, or bankruptcy; to comply with legal obligations (including responding to subpoenas, search warrants, and similar requests); to enforce our terms or policies; and to protect or defend the Services, our rights, and the rights of our users or others.

We do not sell your personal information for money. Some sharing of information for targeted advertising may, however, be considered a "sale" or "sharing" under certain US state laws — see "Your US State Privacy Rights" below for how to opt out.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside. In addition, we use certain Shopify enhanced features that incorporate data obtained from your interactions with our store, other merchants, and Shopify. For these features, Shopify is responsible for the processing of your personal information, including responding to requests to exercise your rights. To learn more, see the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights via the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on them. Information you share on public or semi-public venues, including third-party social networking platforms, may be viewable by others. Our inclusion of such links does not imply endorsement, except as disclosed on the Services.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from anyone under the age of majority in their jurisdiction. Our products are intended for adults and may not be sold to minors. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the details below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined under applicable law) the personal information of individuals under 16 years of age.

Security and Retention of Your Information

We maintain administrative, technical, and physical safeguards designed to protect your personal information. However, no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Any information you send to us may not be secure while in transit, and we recommend that you not use unsecure channels to communicate sensitive or confidential information.

How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce our contracts and policies. When we no longer need your personal information, we will delete, anonymize, or securely store it in accordance with applicable law.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request as permitted by law:

• Right to access / know the personal information we hold about you.

• Right to delete personal information we maintain about you.

• Right to correct inaccurate personal information we maintain about you.

• Right of portability — to receive a copy of your personal information and, in certain circumstances, request that we transfer it to a third party.

• Managing communication preferences. You may opt out of promotional emails at any time using the unsubscribe link in our emails, and out of marketing texts by replying STOP. We may still send non-promotional messages about your account or orders.

To exercise any of these rights, contact us using the details below or use any request mechanism provided on the Services. We will not discriminate against you for exercising your rights. We may need to verify your identity before processing your request, as permitted or required by law. You may designate an authorized agent to make requests on your behalf; before accepting such a request, we will require proof of authorization and may need to verify your identity directly. We will respond within the timeframe required by applicable law.

Your US State Privacy Rights

Residents of certain US states (including California, Virginia, Colorado, Connecticut, Utah, Texas, and others) may have additional rights under their state privacy laws, which may include the rights to access, delete, correct, and obtain a portable copy of their personal information, and to opt out of (1) targeted advertising, (2) the "sale" or "sharing" of personal information, and (3) certain profiling.

To opt out of targeted advertising and any "sale" or "sharing" of your personal information, you may adjust your cookie/advertising preferences on our website, contact us using the details below, or use a recognized opt-out preference signal such as the Global Privacy Control (GPC), which we honor where required by law.

California residents may also request information about the categories of personal information we have collected, disclosed, or "shared" and the categories of third parties involved, and have the right not to receive discriminatory treatment for exercising these rights. Where applicable, you may appeal a decision regarding your request by contacting us using the details below.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision or to lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside the country in which you live. If we transfer your personal information out of the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, unless the transfer is to a country determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please email us at hello@verano-knives.com.